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SE-Ho-Ho-Ho

POSTED 22nd July 09, by Dan Williams.

Following on from my recent blogs, I have recently been looking into SEO and making sites that are well optimized (good old American spellings!).

Last year I made a site for a fun run, the Liverpool Santa Dash, that the team here at Reckless New Media participated in. This was mainly to promote sponsorship and to try and raise a bit more money.

The site was www.speedy-santas.co.uk and it was designed to be an easy to ready, fun site. This served a great function however, the site was not very well optimized and could do with a bit of a refresh.

So recently, to try and get in early with a bit of good SEO, I remade the site. Keeping within the basics of the original design yet introducing a few features that should help with search engine results.

Concentrating on keywords, tags and content, the site now is fully compliant to W3C standards and has content specific keywords, external links and tags. The site has benefited since the 'revamp' with increased traffic. However, the results will show themselves best when the searches become more relevant and nearer the event as I'm pretty sure not many people will be thinking about December as it is summer, or at least that's what they claim!

So, here's the sales pitch, if you do visit, remember us, and nearer the time pop along and donate all you can for a very worthwhile charity. As usual the photos of us in the run will appear after the event.

TAGS: LIVERPOOL SANTA DASH 2009, SEO, SPEEDY SANTAS