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The High Street is Dying but Online is Booming!

POSTED 23rd September 09, by Callum Reckless.

A brief walk up the high street can be a gloomy experience at the moment. High street brands missing - names you have grown up with are no longer around, shops are empty and stores are trying anything to increase sales. Yet research, last month, shows that online spend is on the increase and online businesses are feeling ever more confident about the future - a stark contrast to traditional commerce!

In August alone, UK consumers spent £3.8 billion online, this is a 16% increase on last year and comes at a time when the economy is suffering. Tina Spooner, IMRG Director of Information, stated, "The continued annual growth in the online retail market is evidence that this medium is withstanding the challenges of the economic downturn and the retailers that continue to expand and improve their online presence will no doubt reap the benefits during the festive trading period,"

With nine million adults shopping online at least once a week, it seems that the web is the place to be pushing your business at the moment. The current downturn promotes accountability and measurability in marketing and online marketing is extremely strong in these sectors. Our analytics can show how many clicks you have received, how many visitors have spent on your site and where they have come from.

We are living at a time where every pound matters. Consumers are more educated than they used to be and use the web to find their retailers and the best prices, hence the increase and success of brands such as moneysupermarket.com and shopthemarket.com. Having spoken recently to Simon Nixon, Founder of Money Supermarket, he stated that both traffic and searches are up on last year, showing that consumers are ready to search for the best deal and/or product.

So, how does this all affect you?! Well you have some very basic questions to ask yourself… Are you selling online yet? Does your site generate any income? Is your site being left behind by your competitors? Now is the time to review your online presence and marketing strategy, you need to ensure that every penny you spend is effective. Contact us today so that we can review your current offering!

TAGS: BOOMING E-COMMERCE, E-COMMERCE, RESEARCH, SEO, WEB MARKETING