Time is precious nowadays and people are doing more and more on the go! From personal experience I can safely say that my mobile is constantly attached to me and I seem to use it for tasks that used to be reserved for the desktop computer.

As a result of this, retailers are starting to get to grips with m-commerce and consumers are starting to buy more on the go.

M-Commerce is increasing at a staggering rate, increasing 42% year on year according to data from PayPal.

Cameron McLean, general manager of merchant services at PayPal UK, said that retailers will need to adapt to the changing trend if they are to be successful.

“The convenience of a connected device that can be used almost anywhere will lure increasing numbers of UK consumers to mobile buying,” he added.

According to a recent study by UTalkMarketing and Toluna, one in three young consumers will use their mobile phone to buy gifts for friends and family this Christmas.

The main stumbling block to even faster growth is the lack of mobile optimised stores. We’ve all been to sites where you constantly have to pinch and zoom in to read the content and then get to the page where something just doesn’t load.

Retailers and business owners are starting to wake up to this booming opportunity and we have recently witnessed an increase in the number of mobile based enquiries that we are receiving.

Is your site ready for mobile? Your consumers certainly are, get in touch with us today and let us help.