The need for higher ticket sales prompted The Laugh Inn to get a new website to improve the customer journey.
We put the focus on the events listings so that people who wanted to book tickets could do so easily and quickly. We removed some of the unnecessary steps that were in the way of letting people book so that now you can book tickets within just two clicks!
The Home page and What's On page are linked into an automated system that lists events in chronological order, removes expired events and orders the next seven days' events on the Home page.
A Wordpress framework enables staff to update the site really easily and quickly, maximising its potential.