ChloBo

Exciting UK jewellery brand, ChloBo needed a brand overhaul to bring their logo and website in line with their sophisticated products. The high end jewellery is uniquely designed and attracts a fashion-conscious audience of women and now men with their new ChloBoy lines.

Their existing logo and website, therefore, were too feminine and not sophisticated enough. We chose a sea-scape background from one of their photographs taken in Bali to set the scene for the new identity. The logo was refined by removing the solid colour from the hearts and altering the font slightly.

Overall, a much more grown up feel has been created with large imagery and uncluttered navigation. The products can be viewed on a smooth jQuery horizontal slider, rather than a traditional shop layout, which also improves the user experience.