The Laugh Inn is a fairly new client for us. As part of a comprehensive digital overhaul, we have taken on their social media event promotion. The Laugh Inn regularly hosts special events outside their regular weekly shows. These are real money spinners for them when they are successful so it is imperative that they have maximum attendance, preferably a sell-out.
Over the course of the last 2 campaigns, we have been able to increase website traffic by 50% and improve ticket sales by 20% with a 65% improvement on average across all events. The Laugh Inn has a weekly strategy meeting with Reckless New Media to report back on all social marketing activity, to establish ROI and strategize further investment.