We have been working with Nick Brookes for a year now. We were first contracted to help grow the concrete sale side of the business. Faced with some dominant online competitors, we developed a PPC strategy to augment their SEO. The PPC has a fairly small budget but has been very successful, primarily due to a programme of weekly improvements to the adverts, the search terms, the bids and the page content. We have recently started to market the company's core produce, Skip-Hire online, with equally positive results.
It is surprising how often established industries do not have adequate online marketing in place, making it a relatively simple thing for newcomers to move in and grow rapidly in the online marketplace. Nick Brookes say they can tell instantly when their campaign has gone offline, due to the drop in inbound telephone calls.