Useful Research - All Research Courtesy of www.iabuk.net

AOP B2B Research - Mar 05 (451k)
This insightful study from the UK Association of Online Publishers explores how strategic planning agencies view B2B websites and what barriers might exist to their inclusion on media schedules. It also examines the relationship business decision makers have with B2B sites and the role they play in the decision making process.

Online Facts & Figures
A summary of all the key facts and figures about the online marketplace

Branding Research Guidelines (40k)
The Online Brand Effectiveness Research Best Practice Guidelines have been drawn up by IAB members to ensure that research requested by media agencies and clients is mutually beneficial and is conducted as effectively as possible.

The Importance of Websites
Your website is your online shop window and the chance to engage your consumers further with your brand communications. A poorly designed website can do untold damage to your brand preception so it is essential that your site is underpinned by a clear purpose.......